Climb Again — The Invisible Sponsors
Enabling anyone to become an official sponsor of the Romanian Olympic paraclimbing team
So what was the problem?
In Romania, football is king and it gets all the sponsorships budgets. However, we're not that great at it. However, we're great at other sports.
And in para-climbing, we are world champions.
So we had to bridge the sponsorship gap and give people a way to support actual performance.
Introducing:
Shedding light on unseen athletes by way of fashion design.
The campaign is based on a simple mechanic: if you donate to the team, your name appears on the team jacket in Braille.
The design would be based on the 7 Summits, which the team is striving to eventually reach
A branding and communication campaign was conceived in order to gather donations and maake people want to be sponsors.
Campaign ads featuring the team
Teaser ads were also made
A design system was made from Braille
Team memebers were made into campaign heroes
A usable font was created
The campaign video
Personalized merch
