Climb Again —
The Invisible Sponsors
Enabling anyone to become an official sponsor of the Romanian Olympic paraclimbing team
In Romania, football is king and it gets all the sponsorships budgets. However, we're not that great at it. However, we're great at other sports.
And in para-climbing, we are world champions.
So we had to bridge the sponsorship gap and give people a way to support actual performance.
The solution
Shedding light on unseen athletes by way of fashion design.
The campaign is based on a simple mechanic: if you donate to the team, your name appears on the team jacket in Braille.
The design would be based on the 7 Summits, which the team is striving to eventually reach
