ING DealWise -
The No-Money-Wasted Movement
Launching the newest, coolest cashback app of its time.
ING was launching its brand new cashback app, DealWise.
All was going well, and then the pandemic hit, the previous concept was no longer valid, there was no possibility for on-set production and the app had to be launched.
So we made do.
The solution
Helping Romanians keep both their hearts and wallets full.
The TVC, the main asset of the campaign, had to be made in-house with stock pictures and custom illustrations, as we couldn't film anything.
The campaign video
