KFC Haunted Camping
Helping KFC fans find acommodation at Romania's prime music festival - with a price!
See case study
KFC has a certain quirk in Romania - it is the only country where you get a certain type of garlic sauce. It is, coincidentally, also the most popular sauce.
So popular in fact that KFC decided to release it as a standalone product in retail. So it needed a bit of a boost in awareness to get sales going.
The solution
Untold is Romania's biggest music festival and happens yearly in Cluj-Napoca, the city closest to the famed Hoia Baciu haunted forest. So, under the protection of vampire repelling garlic, we organized a camping space right in the haunted forest.
The campaign got a Silver Golden Drum in the Local Flavor category, as well as several local awards.
See the case study below for a more complete view.
The campaign video
