Ursus Specialty Review
Launching the newest, coolest cashback app of its time.
Ursus Specialties had launched a year earlier with a somewhat uncertain identity. Part mainstream, part craft, part cute, tied to its CGI bears, it never managed to find a place in the market.
As such, it finally embraced an identity of alternative for people who were really into beer. For specialists.
The solution
Helping Romanians keep both their hearts and wallets full.
The TVC, the main asset of the campaign, had to be made in-house with stock pictures and custom illustrations, as we couldn't film anything.
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