Chocomel #sayswho
Challenging the refreshment drink sector norms, as well as all the other ones.
Chocomel is a fresh, cold drink that you buy to have a little you moment when you crave something tasty. It is also chocolate milk, and in Romania, chocolate milk is seen more as a child treat rather than the sweet refreshment that Chocomel was aiming to be.
So we turned to Gen Z, who in turn struggle with belonging to categories. Thus, we went to them by addressing this problem
The solution
The #sayswho campaign aimed to question and bring down the social norms that have kept zetters down for so long. So we began to deconstruct everything in as many mediums as we could.
Am interactive outdoor as was made, where you could deconstruct a social norm of your own
